Elevate your message above the noise with a backlit counter or display wall.
Think about it – at tradeshows, there are dozens of brands all competing against each other for traffic. You can’t afford to blend into the background in such a competitive environment, so you need to think beyond the traditional tradeshow display. You need a marketing tool that will make your booth space attractive and inviting – a backlit display could be just what you’ve been searching for.
Backlit displays offer a level of customisation and flexibility that isn’t possible with other tradeshow displays. With the right configuration, you can create an experience that is completely unique to your brand. Bright colours, complex patterns, even some mood lighting effects – the opportunities are endless. The end result is a truly captivating environment that visitors are sure to remember.
Many people wrongly assume that backlit displays are challenging and time consuming to set up and pack down. This couldn’t be further from the truth. These displays are very easy to assemble – they come with an expandable pop-up frame that can be assembled and collapsed in seconds. They’re also lightweight and easy to carry, making them the ideal choice for carting around between tradeshows.
If you’ve ever been stuck in a corner or in an alcove at a tradeshow, you’ll know just how dim these spaces can be. With a backlit display, however, you’ll be able to light your booth up and ensure that everyone passing by takes notice. The added illumination can also be beneficial for your team who’ll be there all day. No more stressing about finding the perfect location – with bright LED lights, you can make any booth the perfect one!
The dye sublimation printing process used to create the graphics for backlit displays allows light to penetrate through the fabric evenly, adding a unique texture and ensuring deep colour saturation. The end result is a sharp and durable image that has fantastic impact. When preparing artwork, think about how it will look after the lights go on rather than before – you want everything to pop, so do some testing!
Who says that backlit displays can only be used at tradeshows? They’re actually suited for many purposes, from events of all shapes and sizes to fun installations within your office or storefront. Why not use them to create an attractive window display that draws attention day and night? Or use them in your retail display to attract people passing through a large department store or shopping centre? Or use them at another event, such as a product launch or a Christmas party? The opportunities are endless!