One of the challenges faced by organisers and participants of an event is making themselves memorable in the long term, months or even years after its completion. As attendees and the public in general tend to forget events right after they happen (unless of course, the impact was too huge for everyone to disregard), it is difficult to make your event relevant in the minds of the clients. So how do you ensure that attendees will always remember your activity before the next one begins? Here are some of the things that you can do.
- Establish a Web-based community.
Keep your patrons in the loop with your event preparations and post-event activities by using social media to build a community. You can create a Facebook page where past and future attendees can not only get access to event materials, but also view all your updates all year round.
- Get feedback through social media.
Find out what attendees thought of your event by monitoring the social media buzz. Tracking the attendees' reaction will help you gain insights on how to make your next event better and more successful. You can do this through Facebook polls, Twitter interactions, and forums.
- Share event photos and your products through Internet-based platforms.
To remind attendees how enjoyable your event turned out and how amazing your products and services were, you have to immortalise some of its greatest moments through online photo collections like the ones in Pinterest. This is where you can showcase your work, collect photographs from different attendees, and share the wonderful moments with the rest of the online community.
- Upload video clips online.
To share features of your event, you should take the time to edit your video coverage and upload the highlights in Vimeo or YouTube. You can then share them in your Twitter or Facebook pages for attendees to reminisce about. These can also serve as teaser clips to encourage new attendees to participate in your future events.
In today's highly competitive world, you need to step up and make yourself relevant even if your event is finished and you are still months or a year away in commencing the next one. That is why you have to engage with your market in order to stay in the game. Do you have other ideas to extend your event's lifetime value? Why not leave us some of your insights in the comment section below.
