Displays are a fantastic way to promote your brand at shopping centres – the venue itself will attract large crowds, so it’s a great opportunity to draw interest from shoppers who are already in a buying mood. However, you need to draw their attention away from the stores and entice them to visit your stand. So how can you make trade show displays for shopping centres stand out?
Centre Regulations
Before designing your display, it’s essential that you consider the regulations of the shopping centre you wish to place it in. There will be strict height restrictions for your stand and you need to ensure that it doesn’t obstruct access to stores or main walkways. As each centre may have slightly different regulations, we recommend contacting them directly for more information.
Choose your Display Equipment
Next you need to think about how you’re going to fill the space you have been granted. There are a wide number of options available, which can sometimes make the decision more difficult than if there were only a few. If your space is limited, a counter and pull up banner will work. These displays are also great if you plan to move between centre locations.
Counters are ideal if you require a space to display products or even to rest a laptop (if you’re using one in your discussions with customers). If you have pamphlets, catalogues or other marketing material, a brochure stand will keep them looking neat and attractive. Banners provide a large surface for your message whilst taking up little floor space.
Creating your Message
Next you need to think about how you’re going to use your chosen display equipment to attract attention. Many of the pieces we’ve discussed above offer large surface areas to display your message and branding. Use bright colours and high impact images that customers will notice from a distance. Try sticking to your brand colours so that they’re associated with you.
It’s important that you remember customers are going to be walking past your stand and viewing it from a distance – if you try to share too much information, it’s unlikely to be seen. All of the important information should be around eye level. It’s a great idea to do a few mock-ups and try viewing them from a distance to ensure that important information isn’t being lost.
Finishing Touches
It’s possible to make your display even more eye catching with some clever finishing touches. Some of these touches include balloons branded with your logo, spotlights highlighting your products or business name or even playing music. The bigger the wow factor of your stand, the more likely customers are to remember you name long after they’ve left the centre.
Making your trade show displays for shopping centres stand out could mean the difference between making a sale (or a connection) and going home empty handed. The good news is that there are plenty of display options available, allowing you to select one that meets the centre’s guidelines and that stands out from the crowd. Do not hesitate to ask for assistance if required.
